A Word to Home Care Business Owners: Why Your Website Access Matters
We've been working with a home care franchisor for years, and in the early days, we had the freedom to create content and optimize SEO for their franchisee websites. This freedom allowed us to deliver exactly what home care businesses need: more customers.
The Home Care Website Struggle for Marketing Control
But as corporate leadership changed, so did our access. The new team decided to restrict our involvement with the websites. Instead, they brought in large marketing agencies, promising to optimize sites, add relevant content, and hit all the right keywords. Yet, time and again, these promises fall flat.
We've seen this happen at least four times now. Each time, these large agencies, out of touch with the nuances of home care, fail to deliver real results. They focus on generic strategies that don't resonate with the industry or the clients.
We believe home care agencies need digital marketing teams that specialize in the home care niche. We know what your clients are searching for and how to craft content that speaks to them. When we’re given access to a website, we can execute strategies that increase site rankings and generate high-quality, white-hat backlinks through educational content that gets shared across the web.
But without access to your website, our hands are tied. Social media can boost visibility, but it’s your website that anchors your digital presence. When you work with us, we insist on website access because it's the foundation for the success we deliver.
Unfortunately, it seems this franchisor may once again go with a big agency that talks the talk but doesn’t walk the walk. It’s frustrating to see, especially when we know the results we can achieve.
Don’t make the mistake of falling for a marketing guru who can't outline a clear, actionable plan. Choose a team that will make your investment worthwhile by turning your website into a pillar of authoritative content that drives long-term success.
