Connect, engage, and build trust on Facebook, where the sandwich generation and seniors hang out.

In An Age of Instant Reels and Short Attention Spans, Facebook Reigns at the Top of Our List

Facebook is better suited for digital marketing for a senior home care agency because its user base significantly overlaps with the demographics of families seeking elderly care services, including adult children of aging parents who are key decision-makers.

Effective Facebook marketing strategies including engaging content creation, targeted advertising, and the use of Facebook Insights

Client Portfolio: This image is an example of design work we add to our client’s Facebook. Typically we post educational graphics called “Info Cards”, caregiver tips, motivational and entertaining posts, blogs, as well as plugs for services you offer or are focusing on. All graphics come with a Call-to-Action (CTA) to drive clicks to your website.

Unlike platforms with quick, fleeting content, Facebook enables deeper engagement through detailed posts, stories, and community pages. This supports meaningful content that addresses the concerns of those seeking senior care solutions. It's an ideal platform for agencies to communicate their value, share testimonials, and provide insights into the quality of care they offer.

Where the Elderly Care Community Is

  • Content Creation & Strategy

    We craft engaging, informative content with your senior home care audience in mind, including educational articles, heartfelt testimonials, and insightful posts about aging and care. This approach helps in highlighting the value of your services and engaging the families of potential clients.

    Client Analytics: image shows community engagement within a 28 day period from consistently posting quality content without use of paid ads.

    Strategic approaches to Facebook content creation, including viral strategy development, engaging post crafting

  • Targeted Advertising

    By focusing on demographics, interests, and behaviors, we ensure your advertising budget is spent efficiently, reaching those most likely to need your services.

    Client Analytics: image shows the dominant demographics using Facebook and following our senior home care agencies.

    Effective strategies for leveraging Facebook's extensive demographic data

  • Community Building & Engagement

    By building a supportive environment, we enhance your agency’s reputation as a trusted and caring provider in the senior home care space, driving word-of-mouth referrals and loyalty.

    Client Analytics: image shows community engagement on Facebook excels over 1k followers with equal likes showing the following is real which is difficult to reproduce on other platforms.

    Dynamic strategies for boosting community engagement and marketing on Facebook

Facebook's extensive user demographic, including baby boomers and their adult children, aligns perfectly with the target audience of senior home care agencies. Its advertising system enables precise targeting based on age, interests, and location, allowing agencies to reach those actively seeking senior care services.

When you partner with us, we focus your marketing budget effectively. We prioritize Facebook over other platforms because our experience shows it has a higher conversion rate. We aim to invest in strategies that generate leads, not just followers.